Advertising, marketing communication in Southern Oregon by Gary Cox





	Find Crater Lake on a map of Oregon. Nearby is the high North Umpqua River Valley. Here in the early 1960s, while already working in media, I met the great adman and steelheader, Hal Riney. Through this chance meeting, I began a career in advertising. I now live on the Umpqua and teach writing, advertising, design, and critical and creative thinking. In addition to teaching, I write fiction and non-fiction and consult.

COPYWRITING - Information and a short class on copywriting for print, outdoor, radio and television, online publications, brochures, catalogs and public information programs. Find out how you can better help your clients through clear, purposeful writing.

ADVERTISING - Advertising and marketing communication information. How to survive and even prosper in the "over-communicated society." Details on an online class.

STRATEGIC PLANNING - Effective advertising and copywriting is only as good as the creative brief, which is only as good as the communications audit. How to create short, practical, doable programs that produce results and build the value of your brand to investors, your customers and your partners.

TRIBUTES, TRIVIA AND CURIOSITIES - Think of Gary’s brain as a garage. Think of this section as a garage sale.

PORTFOLIO - Gary's own contribution to the over-communicated society.

ABOUT - Addresses, fishing guides and directions.